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The Launch of Nuffnang.com.sg
Monday, April 30, 2007
A Singaporean Community Awakens!

Why Nuffnang Singapore so long lah?

When Nuffnang.com.my was launched on the 27th of Febuary, 2007, we thought the launch of Nuffnang.com.sg would follow shortly after.

We were thinking two weeks after.

It has been almost 2 months now! For this we must apologize to the Singaporean blogosphere.

The response in Malaysia took our whole team off guard. The original aim had been to sign up 300 bloggers in 3 months. That was what we got within a week! Today, the Nuffnang community in Malaysia is 1500 bloggers strong, and still growing. We are a platform with incredible reach and influence, and a force to be reckoned with.

As a Singaporean, success in Malaysia has been an enlightening, humbling and heartwarming experience. The way Malaysians rallied behind a local product, with cries of “Malaysia Boleh!” underscored an admirable sense of patriotism and support for local enterprise. Over the past 2 months, I have also had to privilege of meeting many Malaysian bloggers and truthfully, the pleasure has been all mine.

Nuffnang Singapore! Nuffnang Singapore!

Not to worry though, Singapore. We certainly have not forgotten about you. We’ve gotten numerous emails and comments from Singaporean bloggers asking us when Nuffnang would be coming to Singapore.


Today marks that day! Once again, thank you JB for your choice of an auspicious launch time and date! I don’t quite understand why all these auspicious times are in the weeeee hours of the morning. Better safe than sorry though. So here we are on the 30th of April at 3AM, the whole team in Malaysia and Singapore are wide awake.


Nuffnang.com.sg is officially online!


What to expect?

As we did in Malaysia, now is a good time to set expectations as to what the Nuffnang community in Singapore can achieve, and how quickly.We don’t want to be party poopers, but it is essential everybody understands the processes involved.


  1. The first necessary step is the recruitment of bloggers into our community. Without you, we are nothing. In Malaysia, we garnered a significant medium pretty quickly. We hope it is the same case in Singapore! The team is keeping their fingers crossed, but we could certainly do with your help to spread the word

  2. Once you have joined us and pasted your HTML code, we will need approximately two weeks to track your statistics. We need information on how big your blog is, what kind of target audience we have, before we can even present this information to advertisers


  3. Not to worry, groundwork has already been done in targeting LOCAL advertisers who are interested in exploring this new medium. As soon as we have a big enough medium, the marketing team (locally based) will hit the ground, pitching for deals.


  4. We expect this whole process to take between 4-6 weeks. In Malaysia, we achieved it in 3. Today we have served ads on hundreds of blogs and have a stable of advertisers that is steadily growing.

Things to look forward to

When you join Nuffnang, you’re not just joining a blog advertisement network. You’re joining a community.


Our vision in the medium run is to create a vibrant blogging community in Singapore, and we have all kinds of initiatives in place to achieve that aim. Visit Our Community page for some examples of what these are.


Our first blogger outing in Malaysia, will see 250 Malaysian bloggers, malaysian press, and advertisers descend on Cathay Cineleisure Damansara, KL, to catch an exclusive premiere of Pirates of the Carribean 3, on the 24th of May 2007. It will be a blogger outing of a scale not seen previously.


I look forward to the day Singaporean bloggers from all walks of life will gather in the same way.


Thank you for your vote of confidence. If there is anything I can do to help. Do not hesitate to get in touch.


Humbly Yours,

Ming, Timothy and The Nuffnang Team


Comments...

Woo hoo another milestone

great job ming :D

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I'm been waiting so long for this! haha

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Congratulations guys!

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Ming. Co-founder of Nuffnang.com, Asia's First Blog Advertising Community. Welcome to my blog!

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